Brand Communications and Sponsorship Management agency, Oxigen, announces their sponsorship of the annual Prince’s Grant National Amateur Invitational golf tournament taking place from 1st to 3rd May 2017 at Prince’s Grant Coastal Estate.
Founded to foster support, coverage and the opportunity to compete for amateur level golf in South Africa, the Prince’s Grant National Amateur Invitational (PGNAIT) – now in its 11th year – attracts some of South Africa’s most talented amateur golfers. The PGNAIT consists of a challenging 4 round tournament which tests both the ability and endurance of young, up and coming golfers as they play Prince’s Grant’s challenging and immaculate Peter Matkovich designed course.
Past PGNAIT winners include recent Alfred Dunhill Cup winner, Brandon Stone and Luke Jerling who won the 2016 tournament. Top upcoming players have also participated in this prestigious tournament including the likes of Aneurin Gounden who trains at the Ernie Els & Fancourt Foundation and tied for fourth in the 2016 tournament. Global stars such as Jbé Kruger, Brandon Grace and Haydn Porteous have also won the tournament on previous occasions.
The calibre of this year’s players will be higher than ever before with high profile golfers including Albert Venter and Marco Steyn (ranked 4 and 10 respectively in the South African Golf Association open amateurs ranking) confirmed to play. The rest of the players have all consistently been ranked in the top 100.
Having already represented Prince’s Grant Coastal Estate under the Brand Communications division for the past year, Oxigen’s Founder and Managing Partner, LJ Swart, said that the sponsorship was a strategic move by the agency. “As a sponsorship management agency there is no stronger way to prove our expertise in this space than by sponsoring an event of this size ourselves. Oxigen has always been close to large scale sport events that have the ability to raise the profile of certain sports in South Africa. This is something that our team is passionate about.”
Since concluding the title sponsorship, Oxigen has secured additional sponsors for the event including Entrawood and The Eighteenth Apartment development, among others.
Truly putting South Africa’s golfing talent on the map, Oxigen has secured live streaming of 2017 PGNAIT by David van der Sandt which will allow viewers from across the globe to watch the event live. Oxigen has also appointed well-known sport media personality, Michael Vlismas, to act as the official media liaison for the event ensuring that both local and international media are able to report seamlessly over the course of the 4 day event.
The event will kick off with a gala dinner on the first day of the tournament where guest speaker and official Oxigen brand ambassador, Dr Jannie Botha, will address the players before they face a tough two rounds on day 2.