Babyglow was invented in the UK and took 10 years to develop. 10 years later, with involvement of some Blue Chip companies and Universities that work in the field of Super-Technology, along with consumer safety testing companies like SGS a safe and working product was finally completed and is now available for sale.
During this 10 year period Babyglow created a 100% cotton garment that accurately indicate temperature changes just by using the human body. Babyglow is now sold over 20 countries and has been tested by parents and government laboratories the world over. Babyglow has also won numerous awards for product safety and reliability.
Oxigen conceptualized the entire strategy for introducing the Babyglow brand to the South African market. We assisted them with exhibitions at high profile expos where they won awards for the best new product on the market. Following their launch Oxigen ran Babyglow’s PR campaign resulting in coverage in some of South Africa’s most well respected parenting magazines and assisted Babyglow with packaging design and social media management.