Oxigen Communications Announces New Business Growth

Oxigen Communications, an integrated, turn-key marketing agency, today announced the addition of five new contracts to its stable of clients in technology, B2B, communications, mining, and event & sponsorship in the past three months. 

Notable client wins include the SPAR Virtual Women’s Challenge 2021, Digicall Group, and Sigma, Nova and the 6th year renewal of its agreement with TLT-Turbo GmbH. This announcement was made just 2 months after Oxigen revealed new client wins in the healthcare and virtual learning space at the end of 2020. The momentum comes amid tough market conditions as South Africa continues to grapple with the on-going Covid-19 lockdown and the residual economic challenges that the country was faced with in 2020.

“Oxigen strives to put ourselves at the forefront of agility and reinvention. We have positioned ourselves as an adaptable agency that is able to evolve within tough conditions to keep delivering to our clients despite the challenges that the Covid-19 pandemic and subsequent lockdown presented,” says Agency Partner, Natasja Martens. “Businesses across South Africa need an agency that they can lean on when the times get tough instead of one that slows down when faced with a complete u-turn in marketing strategies.” 

Oxigen’s business to business division is leading the agency’s growth having recently signed agreements with Digicall, Sigma and Nova – all specialists in business processes, communications technology and human capital services. “Oxigen’s dedicated team members are easy to work with yet professional, and their turnaround times are excellent, which makes them one of Digicall’s valuable suppliers,” comments Suzette van der Merwe, Group Brand Manager, Digicall Group.

TLT-Turbo GmbH, a long standing Oxigen client renewed their contract bringing the track history with this client to 6 years from first signing an agreement with their South African branch. “We’ve grown with and come so far with this client and made sure that our team was in place to support them through the difficulties of 2020. We reached out to offer strategic support to their branches across the globe and are thrilled that we will hopefully get to be a part of their post-covid journey,” says Martens.

The agency also renewed service agreements with SPAR as a campaign management and sponsorship partner for their long-running and highly popular SPAR Women’s Challenge race. The event was held virtually for the first time in 2020 as the SPAR Women’s Virtual Challenge and Oxigen is heading up project management and marketing of the 2021 edition. Additional sport and event related new clients include Mighty Rave and the Gauteng Lions Rugby Unit.

“This growth is a testament to our strength as a smaller agency. Our team has been structured for agility and effectiveness and we have been able to successfully leverage both this structure and our internal processes to make the most of remote working and swift rethinking on strategies,” Martens explains. “In the current market we have been able to help our clients change their messaging and keep them connected to their audiences.”

“Our team took the tools we gave them and used them to keep our business resilient. We are proud to be representing these new clients and even more so of the efforts of our team in maintaining our business growth through the first half of 2021.”


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