Thomas International



Platforms

Public Relations

Digital Content

Social Media

Event Levaraging

Direct E-mailers

Surveys

Data Collection

Challenge

Thomas International South Africa was engaging in various marketing activities implemented by their in-house team but were not seeing a tangible ROI. In addition, regular marketing events and activities were dictated by the global head office and Thomas International found that they needed assistance implementing these. 

The Oxigen Solutions

Oxigen created a turn-key marketing strategy for Thomas International that encompassed digital and content marketing along with PR and events.  

The strategy also included the implementation of activities on the global marketing calendar. Oxigen aligned Thomas International SA’s global marketing calendar but leveraged knowledge of the local market to increase efficacy of the globals concepts. 

As part of the strategy, Oxigen introduced direct marketing in the form of emailers and electronic client surveys. This complemented the Adwords campaign and social media promotions that formed part of the digital strategy. 

The Adwords reports, social media feedback and survey results actually informed campaigns going forward. For the first time Thomas International had tangible feedback on what potential clients were searching for most online, what questions they were asking on social media and where there was a need in their business. 

This dictated future campaigns and the highest ranking client needs were also addressed a Thomas International hosted breakfast events where guest speakers and Thomas International experts were able to address these with existing and potential clients. 

The PR campaign strategically targeted specific industries, e.g. mining sector, medical sector, financial sector etc. This allowed Thomas International to show the versatility of their offering and to penetrate new markets.