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Ouch! Technologies Lead Generation & Brand Renewal

THE CHALLENGE:

Ouch! Technologies needed to address lagging sales and a lack of media presence and
needed an improved website to serve as income stream for sales leads and to renew their
visual branding.

THE OXIGEN SOLUTION:

  • Oxigen developed a new Ouch! website with improved SEO. The website has a strong call to action to encourage enquiries and generate leads.
  • Within 4 months of the new website going live, 95 high quality sales leads were generated through this platform for Ouch! These leads were the result of the improved website and a strong Google Adwords campaign.
  • The success of the Google Adwords campaign and search engine optimisation implemented by the Oxigen development team is evident when searching ‘Time and Attendance’ – Ouch! now appears at the top of the first page of search results.
  • Oxigen’s graphic design team gave the Ouch! visual branding a facelift and applied it to all of their collateral, including the decals that are applied to Ouch! clock-in products.
  • In order to entrench the Ouch! brand, Oxigen’s content marketing team embarked on a long term PR campaign. Press releases were packaged as advisory articles and syndicated to key media. One article on creating a culture of discipline among employees generated R600 000 in media coverage value (AVE).

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