TDS Projects Construction had no proper website or online footprint, brand collateral with out-dated look and feel, and their wins were not being celebrated across platforms. The above affected TDS’ incoming enquiries due to the fact that they were not correctly positioned to be approached for large mining construction projects – their core business.
THE OXIGEN SOLUTIONS
We started from the basic foundation, tackling their corporate identity first. This included a complete brand collateral revamp and development of a new website.
Following this Oxigen implemented a content strategy that encompasses traditional PR, LinkedIn and targeting key publications for thought leadership and white papers.
To complement the content strategy, a digital marketing strategy that utilised Google Adwords, LinkedIn sponsored content and online advertising was rolled out.
Within the first 6 months, Oxigen had secured R500 000 in AVE which translated to a 1:5 ROI for client.
The website organic search ranking improved by 300% within the first 6 months as well, with an average of 1945 website visitors monthly.
To keep up momentum, Oxigen also publicised and celebrated the progress of and completion of projects that TDS was involved in before Oxigen was on board. Some of these projects take 4 to 6 years to complete and although the final result is regarded as highly newsworthy in the industry, TDS had not previously published the results of their projects.
Within 18 months there was 180° change in public and online perception of the firm and TDS started garnering attention from some of the biggest mining houses in the industry. Their incoming enquiries increased and today, TDS is currently involved in long term mining construction projects as a direct result of Oxigen’s strategy.